Valparaiso, IN
Extensive publicity and outreach
A large and diverse citizen steering committee was appointed to guide the process and substance of the vision. They branded the effort ValpoNEXT and helped conduct a publicity campaign that included traditional and online media, as well as personal word-of-mouth outreach.
www.valponext.org
A robust online campaign supported by traditional media created interest and enthusiasm for the process.
The project Facebook page reached over 2,000 “likes” in the first few weeks of the campaign.
An engaged community
At the first public event, over three nights in February, nearly 300 people braved sub-zero temperatures to think big about making their community even better. Over the entire course of the process, multiple face-to-face public workshops, small focus groups, as well as online activities reached over 880 people and gathered 2,090 pieces of input.
Broad support
Following the one-year planning process, Valparaiso City Council approved the ValpoNEXT Vision Plan. A large number of community members turned out for the hearing and many spoke with glowing praise about the plan and the extensive community outreach process that led to its adoption.
The final plan sets forth a vision statement and nine initiative areas that organize 43 actions (projects, programs or policies) that will advance the initiatives.
The Vision for Valparaiso
Valparaiso aspires to be… the most civically engaged city of its size.
The Valparaiso community will be a place where people take care of one another and are highly involved in local community organizations and efforts. Active and progressive, with a strong sense of place and environmental ethic, it will honor authenticity and uniqueness in culture and business initiatives and seek the wellbeing of its people.

AWARD WINNER
2015 Hoosier Award for Outstanding Public Outreach
Indiana Chapter of the American Planning Association
Related News
Final Plan Document
Tags
Project Type: vision plan
Community Type: small city
Client: City of Valparaiso
Services: visioning, public engagement, social media and online engagement