Extensive publicity and outreach
The team was faced with the challenge of generating awareness and excitement about the process in the face of community apathy and “planning fatigue.” Planning NEXT designed and facilitated a communications strategy (including project identity, collateral, website, and media strategy), complemented by a robust word-of-mouth outreach strategy. The outreach aimed to reach all community groups through three overlapping dimensions, geographic, demographic and civic.
Participation that shattered expectations
All expectations were shattered when over 500 people turned out for The Focus on the Future Workshop to kick-off the public process. Participants worked in small groups to generate Ideas for the Future of Mobile and to identify strong and weak places in the community through a map-based activity.
Custom online activity
This first round of input continued on the project website designed and managed by planning NEXT. An additional 200 participants submitted ideas for the future and identified strong and weak places in the city through a custom-designed map application.
The composite strong places/weak places map contains over 2,600 unique data points, identifying places in the city and their characteristics.