The City of Mobile, Alabama has many strengths, including its rich history, position as one of the Gulf Coast’s cultural centers, and relationship to the economic engine of the Port of Mobile. At the same time, it is challenged by issues such as traffic congestion and inadequate transportation infrastructure, disinvestment in certain neighborhoods, and an uneven distribution of community amenities and resources throughout the city. While many small neighborhood plans have been completed recently, Mobile had not updated its Comprehensive Plan in over twenty years. City leaders initiated Map for Mobile to knit together the various recent plans, and create an integrated and implementable city-wide plan for long-term preservation, revitalization and growth. As part of a team led by Goodwyn, Mills and Cawood, planning NEXT designed and facilitated the first phase of community engagement for the plan.